Vivre Riche
Vivre Riche
Vivre Riche
Vivre Riche

Vivre Riche

Regular price $295.00
    • *Best Mid-Length Film* - Visons du Reél
    • *Best Documentary* - Brussels International Film Festival
    • *Best First Film* - Corsica.Doc Festival
    • International Human Rights Film Festival, Paris

This intimate documentary delves into the phenomenon of African online scamming with perspicacious political and sociological undertones.

With intrinsic assertiveness and wholesome sense of justice, charismatic “Rolex the Portuguese” is back in Côte d’Ivoire after a failed, ambitious adventure in neighboring Burkina Faso. With his companions, aged between 15 and 25, he makes a living from casual trade, in particular, a form of online scamming, cunningly taking advantage of the monetary largesse of white women seeking love and sensations, whose money they then spend in their own nocturnal indulgences.

But beyond the casual catharsis of a prudent, hedonistic lifestyle, lies a moralistic ideology inspired by a musician called Doug Saka. In his musical stardom, and until his death in 2016, he promoted a hedonistic, self-assured model for African youth, and invented the “coupé-décalé” style of dance music, famous all over Western Africa as well as Europe.

As we get a glimpse into their life and methods, we learn that the protagonists of Vivre Riche belong to a transitional youth, disoriented by years of civil war, who, to the great displeasure of the previous generation, is obsessed with perfecting a new, disillusioned form of trade; “cashing in the colonial debt”, effectively exploiting the global outreach of the internet and its ambiguity of stratification to correct an historical wrong, redefine their sense of pride and subvert against the  racism and exploitation of the global village.

53 minutes, in French & Dyula with English subtitles.

Directed by:  Joël Richmond Mathieu  Akafou


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